Terms and Conditions
Last updated: 25 May 2026
Ekaterina Gvozdeva (referred to hereafter as the "Service Provider", "we", "us" or "our") is a sole trader, whose principal address is 57, 1 High Street North, London, E6 1FA.
We provide personal branding, content strategy, and business coaching services to clients. We have reasonable skills, knowledge, and experience in that field. These Terms and Conditions shall form the basis of contracts for the provision of services by us to our clients.
The Client (referred to hereafter as the "Client" or "you").
Definitions are attached in Schedule 1.
1. Information
1.1 "Writing", and any similar expression, includes a reference to any communication effected by electronic or similar means.
1.2 A statute or a provision of a statute is a reference to that statute or provision as amended or re-enacted at the relevant time, including secondary legislation made from time to time.
1.3 A reference to "these Terms and Conditions" is a reference to these Terms and Conditions as amended or supplemented at the relevant time.
1.4 A reference to a "Party" or the "Parties" refer to the parties to the Contract.
1.5 These terms apply to all services that you instruct us to provide and cannot be varied or amended except in writing and signed by both parties.
1.6 Where these terms and conditions relate to more than one person, the liability is joint and several. Invoices are payable by you, regardless of any arrangement you may have with any third party.
1.7 Where services are accepted and/or purchased on behalf of a company or other legal entity you confirm that you have the authority to enter into such an agreement with us.
1.8 Any person under the age of 18 is not permitted to use or purchase our services.
1.9 The headings used in these terms are for convenience only and shall have no effect upon the interpretation of these terms.
1.10 Words imparting the singular number shall include the plural and vice versa.
1.11 References to any gender shall include the other gender.
2. Engagement of Ekaterina Gvozdeva
2.1 The Client hereby engages Ekaterina Gvozdeva to provide personal branding, content strategy, and/or business coaching services.
2.2 Any quotations issued by us shall not constitute a contractual offer capable of acceptance. Quotations are valid for a period of 30 Business Days only from the date of issue.
2.3 These terms shall enter into force on the date stated in your Agreement. The full details of Services are listed within your engagement letter or invoice, including but not limited to duration, fees and agreed services.
3. The Services
3.1 With effect from the agreed date, we shall, throughout the term of our Agreement, provide personal branding, content strategy, and/or business coaching services to the Client.
3.2 We shall provide the Services with reasonable skill and care, commensurate with prevailing standards in the personal branding, content strategy, and business coaching industry in the United Kingdom.
3.3 We shall use reasonable endeavours to meet and carry out any reasonable instructions given to us by the Client provided that such instructions are compatible with the scope of these terms and the definition of the Services as set out in Schedule 1.
3.4 We shall be responsible for ensuring that we comply with all statutes, regulations, byelaws, standards, codes of conduct and any other rules relevant to the provision of the Services.
3.5 We shall use all reasonable endeavours to accommodate any reasonable changes to the Services that may be requested by the Client, subject to the Client's acceptance of any related reasonable changes to the fees payable that may be due as a result of such changes.
3.6 Results described in our marketing materials, including follower growth, inbound enquiries, and revenue outcomes, are examples of past client results and are not guaranteed. Individual results will vary based on the Client's effort, implementation, market conditions, and other factors outside of our control.
3.7 We shall not be liable for any delays in the provision of the Services that may result from the Client's failure to comply with any of its obligations under these terms and conditions.
4. Client Obligations
4.1 The Client shall ensure that all information provided shall be complete and accurate.
4.2 The Client shall provide all cooperation that is reasonably required by us to enable the provision of Services, including any materials, access to platforms, and written authorisations as agreed between the Parties.
4.3 The Client acknowledges that the success of the Services depends significantly on the Client's own effort, implementation, and engagement with the programme or coaching materials provided.
4.4 The Client may from time to time issue reasonable instructions to the Service Provider in relation to the provision of the Services. Any such instructions shall be compatible with the agreed scope of Services.
4.5 Any failure or delay in the provision of the Services by the Service Provider which results from the Client's failure or delay in complying with any of its obligations under the Agreement shall not be the responsibility or fault of the Service Provider.
4.6 The Client agrees to conduct themselves in a polite, respectful, and courteous manner when interacting with the Service Provider and/or any of its staff, whether in-person, through written communication, or any other means.
4.7 In the event that the Client engages in behaviour that violates Clause 4.6, the Service Provider reserves the right to take appropriate action, including but not limited to terminating the contract, refusing service, and pursuing legal remedies. Any breach of Clause 4.6 may result in immediate termination of the contract without any liability on the part of the Service Provider.
5. Fees and Payment
5.1 The Service Provider shall invoice the Client for fees due in accordance with the provisions of the Agreement.
5.2 The Client shall pay the fees in accordance with the stated invoice.
5.3 Fees are payable via the payment method specified at point of purchase, which may include Stripe or bank transfer. The Client hereby authorises the Service Provider to charge the designated payment method for all applicable fees and charges as per the terms of this Agreement.
5.4 For monthly subscription services (including The Accelerator and The Engine), the minimum commitment period is 2 months. The Client may not cancel within this minimum period. Thereafter, either Party may terminate with 30 days written notice.
5.5 Invoices are payable within 7 days save as otherwise agreed in writing between the Parties.
5.6 Where fees are paid for services and the said services do not go ahead through no fault of the Service Provider, no refund shall be given. Only at the Service Provider's discretion will services be re-booked.
5.7 All payments shall be made in GBP (sterling) in cleared funds, without any set-off, withholding or deduction except such amount (if any) of tax as is required to be deducted or withheld by law.
5.8 Any sums which remain unpaid following the expiry of the period set out on the invoice shall incur interest on a daily basis at 8% above the base rate of Lloyds Bank from time to time until payment is made in full of any such outstanding sums, as well as any other statutory compensation.
5.9 If we are required to issue proceedings to recover any fees or disbursements and we are successful in such proceedings, you agree that you will pay our legal costs of such proceedings.
6. The 90-Day Inbound Enquiry Guarantee
6.1 For Clients enrolled in The Accelerator programme, we offer a 90-day inbound enquiry guarantee subject to the following conditions.
6.2 To be eligible for the guarantee, the Client must: (a) complete all 6 modules of The Accelerator; (b) implement all tasks and assignments as directed; (c) attend all scheduled coaching calls or notify us in advance of any absence; and (d) publish content consistently as directed throughout the programme.
6.3 If the Client has fulfilled all conditions in Clause 6.2 and has not received a single inbound enquiry within 90 days of commencing the programme, we will provide additional 1-to-1 coaching sessions at no additional cost until the Client receives their first inbound enquiry.
6.4 The guarantee does not apply where the Client has not fully implemented the programme or has not met the conditions set out in Clause 6.2. The guarantee does not guarantee revenue, sales, or specific follower growth targets.
7. Access to Our Website
7.1 Access to the website and free content is free of charge.
7.2 It is your responsibility to make the arrangements necessary in order to access the website.
7.3 Access to the website is provided on an "as is" and "as available" basis. We may suspend or discontinue the website (or any part of it) at any time. We do not guarantee that the website will always be available or that access to it will be uninterrupted.
8. Intellectual Property Rights
8.1 All content, methodologies, frameworks, and materials made available by us — including but not limited to the 3D Authority Method™, course content, templates, training videos, and written materials — are owned by Ekaterina Gvozdeva and are protected by intellectual property law.
8.2 We shall retain the copyright of all intellectual property unless transferred upon full payment of our invoice and with our express written consent to transfer ownership.
8.3 We reserve the right to use testimonials, results, and case studies provided by Clients (with identifying information anonymised where requested) for the purposes of marketing and promotional purposes.
8.4 The Client is not permitted, without prior written consent from us, to copy, distribute, adapt, modify, translate, sublicense, or resell any of our content, methodologies, or materials.
8.5 The Client may not use Ekaterina Gvozdeva’s brand or trademarks to suggest we are affiliated with or endorse the Client without express written permission.
9. Liability, Indemnity and Disclaimer
9.1 In the event that we fail to perform the Services with reasonable care and skill we shall carry out any and all necessary remedial action at no additional cost to the Client.
9.2 Our total liability for any loss or damage caused whether in contract, tort (including negligence), breach of statutory duty or otherwise, shall not exceed the total sum of fees paid by the Client in the 3 months preceding the claim.
9.3 Neither Party shall be liable to the other for any loss of profit, indirect, special or consequential loss or damages.
9.4 We make no guarantees regarding specific outcomes, including but not limited to revenue, follower growth, client acquisition, or business success. Results shared in our marketing are illustrative of past client experiences and are not typical or guaranteed.
9.5 We shall not be liable for any loss or damage suffered by the Client that results from the Client's failure to follow any instructions given by us or the Client's failure to implement the programme.
9.6 Nothing in these terms and conditions shall limit or exclude our liability for death or personal injury resulting from our negligence, fraud or fraudulent misrepresentation, or other forms of liability that cannot be excluded or limited by law.
10. Confidentiality
10.1 Each Party undertakes that, except as authorised in writing by the other Party, it shall at all times keep confidential all Confidential Information and not disclose it to any third party.
10.2 Either Party may disclose Confidential Information to any governmental or regulatory body to the extent required by law.
10.3 The confidentiality obligations shall not apply to information which is or becomes public knowledge through no fault of the receiving Party.
11. Term and Termination
11.1 For monthly subscription services, the minimum commitment period is 2 months from the commencement date, during which neither party shall have the right to terminate the contract.
11.2 Thereafter, either Party may terminate any Services at any time by giving to the other not less than 30 days written notice.
11.3 Without prejudice to any other right or remedy available to it, either Party may terminate any Services immediately by giving written notice to the other Party in the following circumstances: (a) any sum owing to the Service Provider is not paid within 30 business days of the due date for payment; (b) the other Party commits a material breach of any of the provisions of any Agreement and fails to remedy it within 30 business days after being given written notice; (c) the other Party becomes insolvent, enters into administration, or ceases to carry on business.
11.4 Upon termination, all outstanding fees shall become immediately due and payable. No refunds shall be issued for any portion of a monthly subscription already paid.
12. Data Protection
12.1 All personal information that we may use will be collected, processed and held in accordance with the provisions of the UK GDPR and the Data Protection Act 2018.
12.2 For complete details of the collection, processing, storage, and retention of personal data, please refer to our Privacy Policy available at https://www.aithentic.co.uk/privacypolicy.
13. Force Majeure
13.1 Neither Party shall be liable for any failure or delay in performing their obligations where such failure or delay results from any cause that is beyond the reasonable control of that Party. Such causes include but are not limited to power failure, internet service provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, pandemic, epidemic, or governmental action.
13.2 In the event that a Party cannot perform their obligations as a result of force majeure for a continuous period of 4 weeks, the other Party may at its discretion terminate the Agreement by written notice. In the event of such termination, the Client shall agree to pay for all work completed up to the date of termination.
14. No Waiver
No failure or delay by either Party in exercising any of its rights shall be deemed to be a waiver of that right, and no waiver by either Party of a breach of any provision of these terms shall be deemed to be a waiver of any subsequent breach of the same or any other provision.
15. Assignment
15.1 We may transfer our obligations and rights under these Terms to a third party. If this occurs, you will be informed by us in writing. Your rights under these Terms will not be affected.
15.2 You may not transfer your obligations and rights under these Terms without our express written permission.
16. Relationship of the Parties
Nothing in these terms shall constitute or be deemed to constitute a partnership, joint venture, agency or other fiduciary relationship between the Parties other than the contractual relationship expressly provided for.
17. Complaints Procedure
If for any reason you are dissatisfied with the Service provided, you should in the first instance contact us at kate@aithentic.co.uk or write to us at: 57, 1 High Street North, London, E6 1FA.
18. Notices
18.1 All notices under these terms shall be in writing and be deemed duly given if signed by, or on behalf of, a duly authorised officer of the Party giving the notice.
18.2 Notices shall be deemed to have been duly given: when sent, if transmitted by e-mail and a successful delivery report or return receipt is generated; or on the second business day following mailing, if mailed by national ordinary first-class mail, postage prepaid; or when delivered, if delivered by courier or another messenger during normal business hours of the recipient.
19. Severance
In the event that one or more of the provisions of this Agreement is found to be unlawful, invalid or otherwise unenforceable, that provision or those provisions shall be deemed severed from the remainder of these terms. The remainder of these terms shall be valid and enforceable.
20. Alternative Dispute Resolution
In the event of any dispute between the Parties arising out of or in connection with any Agreement, the Parties agree to enter into mediation in good faith to settle that dispute before resorting to litigation. The costs of mediation are to be split equally between the parties.
21. Law and Jurisdiction
21.1 These terms shall be governed by and construed in accordance with the laws of England and Wales.
21.2 Any dispute, controversy, proceedings or claim between the Parties relating to these terms shall fall within the jurisdiction of the courts of England and Wales.
Schedule 1 — Definitions
"Business Day" means any day (other than Saturday or Sunday) on which ordinary banks are open for business in England.
"Client Materials" means any and all materials which the Client may provide to the Service Provider for use in its provision of the Services, including but not limited to brand assets, business information, and content.
"Confidential Information" means, in relation to either Party, information which is disclosed to that Party by the other Party pursuant to or in connection with this Agreement, whether orally or in writing, and whether or not the information is expressly stated to be confidential or marked as such.
"Intellectual Property Rights" means any and all rights in any patents, trademarks, service marks, registered designs, trade and business names, internet domain names, unregistered trademarks and service marks, copyrights, database rights, know-how, rights in designs and inventions, and the right to sue for past infringements of any of the foregoing rights.
"Services" means the personal branding, content strategy, and/or business coaching services agreed between the Parties, which may include but are not limited to The Accelerator group coaching programme, The Engine private coaching, and any associated digital products or training materials.
"The Accelerator" means the 12-week group coaching programme provided by Ekaterina Gvozdeva at the agreed monthly fee, with a minimum commitment of 2 months.
"The Engine" means the private 1-to-1 coaching service provided by Ekaterina Gvozdeva at the agreed monthly fee, with a minimum commitment of 2 months.
"The 3D Authority Method™" means the proprietary content and positioning methodology developed by Ekaterina Gvozdeva, comprising three dimensions: Expertise, Perspective, and Experience.
For any questions regarding these Terms and Conditions, please contact us at kate@aithentic.co.uk.