Privacy and Cookie Policy

Last updated: 25 May 2026

This privacy policy applies between you, the User of this Website, and Ekaterina Gvozdeva (referred to as we, us or our), the owner and provider of this Website. We take the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.aithentic.co.uk/terms.

Please read this privacy policy carefully.

Definitions and Interpretation

In this privacy policy, the following definitions are used:

Data

Collectively all information that you submit to us via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

Cookies

A small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies).

Data Protection Laws

Any applicable law relating to the processing of personal Data, including but not limited to UK General Data Protection Regulation (the "UK GDPR") and the Data Protection Act 2018 (collectively, "the Data Protection Legislation"), and any national implementing and supplementary laws, regulations and secondary legislation.

GDPR

The UK General Data Protection Regulation.

We, us or our

Ekaterina Gvozdeva, a sole trader whose principal address is 57, 1 High Street North, London, E6 1FA.

User or you

Any third party that accesses the Website and is not either (i) employed by us and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to us and accessing the Website in connection with the provision of such services.

Website

The website that you are currently using, https://www.aithentic.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

In this privacy policy, unless the context requires a different interpretation: the singular includes the plural and vice versa; references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy; a reference to a person includes firms, companies, government entities, trusts and partnerships; "including" is understood to mean "including without limitation"; reference to any statutory provision includes any modification or amendment of it; the headings and sub-headings do not form part of this privacy policy.

Scope of This Privacy Policy

This privacy policy applies only to the actions of Ekaterina Gvozdeva and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites. For purposes of the applicable Data Protection Laws, Ekaterina Gvozdeva is the "data controller". This means that the data controller determines the purposes for which, and the manner in which, your Data is processed. You can contact us at kate@aithentic.co.uk.

Data Collected

We may collect the following Data, which includes personal Data, from you:

  • name;

  • contact information such as email address;

in each case, in accordance with this privacy policy.

How We Collect Data

We collect Data in the following ways: data is given to us by you; and data is collected automatically.

Data that is given to us by you

We will collect your Data in a number of ways, for example:

  • when you contact us through the Website, by telephone, post, e-mail or through any other means;

  • when you register with us and set up an account to receive our products/services;

  • when you elect to receive marketing communications from us;

  • when you use our services;

in each case, in accordance with this privacy policy.

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

  • we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

  • we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Our Use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

  • transmission by email of marketing materials that may be of interest to you;

  • to provide and improve our products and services;

in each case, in accordance with this privacy policy.

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed "Your rights" below).

For the delivery of direct marketing to you via e-mail, we require your consent. You need to take positive and affirmative action when consenting by, for example, checking a tick box that we provide. If you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed "Your rights" below.

Keeping Data Secure

We will use technical and organisational measures to safeguard your Data. We store your Data on secure servers. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: kate@aithentic.co.uk.

Data Retention

Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

You have the following rights in relation to your Data:

  • Right to access — the right to request copies of the information we hold about you at any time, or that we modify, update or delete such information.

  • Right to correct — the right to have your Data rectified if it is inaccurate or incomplete.

  • Right to erase — the right to request that we delete or remove your Data from our systems.

  • Right to restrict our use of your Data — the right to "block" us from using your Data or limit the way in which we can use it.

  • Right to data portability — the right to request that we move, copy or transfer your Data.

  • Right to object — the right to object to our use of your Data including where we use it for our legitimate interests.

  • The right not to be subjected to automated decision-making — you have the right not to be subject to a decision based solely on automated processing and profiling. We do not use your personal data in this way.

  • The right to withdraw consent — if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data, please contact us via this e-mail address: kate@aithentic.co.uk.

If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at https://ico.org.uk/.

Links to Other Websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Cookies

This Website may place and access certain Cookies on your computer. We use Cookies to improve your experience of using the Website and to improve our range of products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.

All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling us to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

This Website may place the following Cookies:

  • Strictly necessary cookies — these are cookies that are required for the operation of our website.

  • Analytical/performance cookies — they allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it.

  • Functionality cookies — these are used to recognise you when you return to our website.

  • Targeting cookies — these cookies record your visit to our website, the pages you have visited and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. You can switch off Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to This Privacy Policy

We reserve the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact us by way of email at kate@aithentic.co.uk.

This privacy policy was last updated on 25 May 2026.